A website is also known as having a web presence for your brand, which means anyone with internet can see all the information about your brand at any point of time and anywhere. Since this is accessible from anywhere across the globe, the visibility of your brand is large unlike your brand visibility created through traditional marketing techniques of newspaper ads, brochures etc.

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The Process

Following are broad level steps which are required to make a business website

Step 1: Choose and Register Your Small Business Website’s Domain Name

First step is to decide what name you’ll give your website – for example, www. BusinessName.com. You need to check and see if your business name is available. To find out, enter it into the domain search tool available on the net. If you are taken straight to the registration page, it means that this business name is available, if you see a message that the domain is not available for registration, then you will have to adjust your business name.

Step 2: Choose Which Platform & Host are Right for You

Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the service that actually stores your website and transmits it to visitors. You can register your domain, host your website, and get a business email address

Step 3: Select the Website design

You can select the website design from readily available templates or you can choose to create the design on your own or get the design done from any of the website designer available in the market

Step 4: Outline Your Website Content

After selection of the platform you are going to use, decide what your website is going to say about your business.
Business websites also tend to follow a standard format, using the following four essential pages. As you go through the list, think about the text, images, and content you’ll include:
Homepage: On the homepage, you should include the name of your business, where you’re located, and a simplified pitch – a few lines about what makes you unique and/or why customers should choose your business.
Products and Services: A page with details about the products you sell or services you provide. On the page which you detail products or services, spend one to five sentences describing each type you offer and give the pricing.
About Us: Provide your company background and include customer testimonials, which helps make your company seem more trustworthy and credible.
Contact Us: Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Twitter and Facebook should appear on this page. You should also embed a Google map of your location.

Step 5: Decide on a Logo

The colors, font, and style of your logo will affect the design of your website. This is because you want a consistent theme between your logo and web pages.

Step 6: Design Your Website

After completion of all the above steps required for your small business website ready, you need to put them all together into a nice-looking website.


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